Simple statement about google’s startups acquisition strategy on hype tendancies like ONLINE VIDEO, MOBILE OS and MOBILE MARKETING :

• When they bought YouTube in 2006, they paid hundreds of million and it tooks 5 years for the company to become profitable and for the online video market to become VERY hype.
• When they bought Android in 2005, it took them 5 years to become the leading smartphone OS in the United States and it becomes more and more popular at the moment.
• They bought AdMob in november 2009.

So ? Mobile Marketing Companies, you still have 3 years from now on to make it through !

Cheers !